Vegemite goes bonkers

The mob at Kraft decided it was time to create a new Vegemite product, and so a cheese infused spread was born. Then began a marketing brainwave about how to promote it, and giving the public the chance to name it was their idea. So the naming began...

Then on the 26th September 2009, the name iSnack 2.0 was released as the name chosen by the big wigs of Kraft. Even the guy who thought of it was confused, he was convinced his idea was canned long ago. But it was launched and the whole football watching public was alerted. However I began thinking and considering its been a very public process, why not boost it by using a crappy name and then dumping it for another stint.

The new options are:

VEGEMITE CHEESYBITE
VEGEMITE CREAMYMATE
VEGEMITE SMOOTH
VEGEMITE SNACKMATE
VEGEMITE VEGEMATE
VEGEMITE VEGEMILD

I don't eat either Vegemite, it smells odd and its black, what kind of spread is black?