Sexual Disfunction Ads

Listening to the radio used to consist of a host talking, some music and a few advertisements. But things change, and when they do, it’s generally for the worst. This is the case with recent advertisements for a male erectile dysfunction technology from a company called AMI (Advanced Medical Institute). The company aims to help men who have difficulty in the bedroom with maintaining an erection and premature ejaculation. The key to the advertising varies from women speaking of their ‘quick in bed’ men, males speaking about how they need to improve to keep their women happy and the list goes on.

One of the keys to the sales of this product is men don’t discuss these problems amongst each other due to embarrassment and the fact men don’t normally discuss such personal issues. So if the product has the unfortunate outcome of not working, the word wont spread as no men would want to admit they used the product in the first place. Second to that the ads use very clever terms to up the credibility of the product, claiming their head doctor overseas all cases, using the term technology when referring to a common form of medicine delivery like nasal spray.

The thing about prescription drugs is they require a doctor to prescribe them, and drugs of regular public use are generally pharmacy only drugs, then you have this product, which can be ordered over the phone without ever needing to see a doctor or take a prescription to a pharmacy. The laws covering those prescription drugs allow for drugs to be regulated and controlled, and of those drugs that don’t get sold through a pharmacy other than paracetamol, they often contain natural ingredients and rely on the placebo effect to stay in business. And let’s face it, like I mentioned earlier, men won’t discuss the products failings.

The male sex issues that AMI relies on for business, could be partially blamed on the topic being talked about in public by the AMI ads themselves. There is nothing that makes people more paranoid then by telling them of an issue, and leave it at that for them to believe they suffer from the condition.

All I ask is that the radio ads, billboards and now even television commercials just go away. And when you make your next ad, don’t tell me that thousands of Australian men are calling every day, because there are only around five million possible candidates (ruling out older people, children and homosexuals) and at that rate, well you would stop getting calls after a week or so.